8 Useful Strategies for Clients Development
8 Useful Strategies for Clients Development
Developing new clients is essential for business as it ensures the growth and sustainability of the company. For the professionals, developing new clients can be quite challenging in the first beginning.
Let me share some useful approaches of developing clients online:
(Some of them are tricky but powerful)
✅ Search Engine
Utilizing keywords in Google for efficient search and exploration. Google Maps can be particularly effective for client development.
✅ Social Media
Social media platforms are free channels for clients development. LinkedIn, Facebook, and Instagram can all be utilized for exploring new clients.
Take Instagram for example, searching by keywords or hashtags works is easy and direct. Besides, a powerful and tricky way is to export the niche influencers' following/followers list, which contains a lot potential clients in the same field. A Chrome extension named IG Follower Export Tool - IG tools can be helpful.
How does IG Follower Export Tool Work:
- Step1: Install IG Exporter in Chrome Web Store, log in;
- Step2: Enter the Instagram account ID, set an export timeout(5 secs for example);
- Step3: Start parsing!
- Step4: Save to CSV or Excel.
With just a few seconds, you can export instagram followers and followings in Excel or CSV, making it convenient for further connect and management.
✅ Yellow Pages and Business Directories
Explore national yellow pages and commercial directories for potential client contacts. Additionally, pay attention to industry-related trade show information, as many trade show websites provide details of participating companies.
✅ B2B Platforms
Utilize appropriate B2B platforms like Hong Kong Trade Development Council's Sourcing platform to promote products and actively quote on buyers' demands.
✅ B2C Websites
Platforms like Amazon and eBay can be used to search for suppliers behind retail products, potentially uncovering new clients or industry peers.
✅ Customs Data
Utilize customs data for background checks on potential clients, identifying foreign purchasers of your products and understanding their import products and prices. This data can also be used for competitive analysis.
Apart from the online approaches, there are also useful ways of offline customer development.
✅ Trade Show/Exhibition
Participate in renowned industry trade shows to interact with qualified buyers face-to-face, which often leads to faster conversions.
✅ Field Visits and Presentations
Visit potential clients in their locations, showcasing product samples to demonstrate sincerity and product advantages, thereby securing orders.
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Never forget to contact the potential clients and keep following up with them, more significant clients can be developed.